Quick Review: Redesigning 'New Interaction

Quick Review: Redesigning 'New Interaction

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Industry: Market Research Platform

Roles: Product Designer

Customer type: B2B, B2C

Region: Australia

Customer type: B2B, B2C

Challenge: Improving the user experience of creating a new Interaction.

Deliverables:

• Stakeholder Interviews
• Competitive Analysis
• Workshop
• Mockups
• Prototypes
• Executive presentations
• Final specs
• Asset production </aside>

When I joined Betatrends

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Many creators struggled to complete an interaction on our platform, revealing key usability issues.

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We identified these pain points and addressed them in later iterations.

What is “Interaction” & How it helps?

Interaction is a something like a social media’s post except that it use for market research purpose.

Interacting-new.mov

Creators publish Interactions to know their audiences’ opinions about their product.

Interactors(audiences) participate in their research to earn money. After that, Betatrends gives creators reports about audiences’ opinions.

Hey, it's Pardis! She's a fashion designer.

Pardis is unsure which designs her customers prefer. She seeks help from Betatrends for insights.

The reports works: Pardis: “It seems I should continue on second Design”

First Attempt

Quick Roadmapping helped us move fast

Time was tight because three new software engineers joined when I joined Betatrends, speeding up the development process.

With the previous designer gone, the design team included another intern and me.

Morty’s Special UX Checklist

Morty’s Special UX Checklist

I used my special UX checklist that I made before, to select the quickest and most effective methods based on the feature requirements.

Using this flowchart, which includes all UX methods and steps, helped me make quicker decisions with fewer mistakes.

It's Pieter! He's the guy who started Betatrends.

Morty is planning…